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The Stanford Social Media Lab works on understanding psychological and interpersonal processes in social media. The team specializes in using computational linguistics and behavioral experiments to understand how the words we use can reveal psychological and social dynamics, such as deception and trust, emotional dynamics, and relationships.

Our Values

At the Stanford Social Media Lab, we are committed to supporting and improving the wellbeing of humanity. Inspired by Black Lives Matter and other movements for social justice, we are taking this opportunity to publicly affirm our values and commitments to equity and justice.

We believe in prioritizing, valuing, and celebrating diversity, in particular scholars of color and others who have been historically marginalized and underrepresented in Communication. We believe social technologies as a whole and our research, teaching, and outreach as a Lab should strive to assist in this effort.

Real World Impact

The research and work of the Stanford Social Media Lab and its Digital Strength Initiative are essential to restoring the trust and confidence in organizations and institutions. Misinformation impacts many organizations by undermining the relationships between constituents (patrons, customers, patients) and institutions. By harnessing the power of internal “trusted messengers” to communicate directly with constituents, organizations can help rebuild those relationships. The Digital Strength Initiative supports organizations and their trusted messengers by providing evidence-based tools, training, and expertise. 

The Digital Strength team provides strategy and content in a cohesive and effective approach designed for partner organizations looking to scale their digital strength.