Peer to peer lending: The relationship between language features, trustworthiness, and persuasion succes

Larrimore, L., Jiang, L., Larrimore, J., Markowitz, D., & Gorski, S. (2011). Peer to peer lending: The relationship between language features, trustworthiness, and persuasion success. Journal of Applied Communication Research, 39, 19-37.

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